Stopping Outshopping

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Stopping Outshopping Name of Student Name of Institution Abstract There is a focus on the case study; "Stopping Outshopping," that looks into Scarlet Hospital whose 14-year CEO is Timothy Rogers. He has overseen the hospital's development with his formidable leadership skills and counteracted threats from other more established hospitals. The paper delves into the preparedness of Scarlet after the construction of the highway, lessons about complacency, role(s) of Michael Porter's Five Forces analysis and SWOT analysis, the necessity of a Balance Scorecard model and a marketing strategy for improving Scarlet's marketing position. The case further functions in the enlightenment of the role(s) of both traditional and digital advertising strategies in developing a business. Scarlet Hospital captures its customers using billboards, magazines, radios, social media sites and websites. Its affiliation with diversification is also a remarkable way of deciphering that Scarlet Hospital is proficient in attracting and maintaining the customers. Again, there is an exploration of innovation as the marketing strategy used by Scarlet Hospital in turning the table on other Salem-based health care providers. Stopping Outshopping Scarlet Hospital was prepared to compete with the establishment in Salem before improvement of the highway. The hospital is located in Walnut Grove and from the case study; there is an understanding that Timothy, the hospital's CEO, had placed importance on the delivery of quality services to the patients. The managerial staff was vigilant as Timothy ensured that before the highway preparations, his marketing strategies worked toward the advantage of

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