Samsung case study

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Topic Student’s name Instructor’s name Course title Institution Date Samsung is currently one of the top multi-millionaire companies in the world and holds a remarkable market share in the electronics industry. Since it was founded in 1938, the company has gone through a massive transformation, growing to be one of the largest companies in the world. Due to its unique innovation and technology, Samsung has been able to achieve the position of a global market leader in several of the company’s products. This is despite the huge competition that the company faces from companies from different industries including Apple and Google. It holds several competitive advantages which make enable to thrive in the fierce competition present in the industry. (Keller, & Kotler, 2016). One of the key competitive strengths for Samsung has been its strong product design and innovation capabilities. Samsung employs flexibility in its product design and is capable of designing highly innovative products based on market specifications. The company has an effective market readership through which it analyzes market changes hence streamlining the development of new products. This helps in scanning for new markets for the growth of the company. Replicating and adding new features to existing products have been crucial for the company’s success in the market for smartphones. Another competitive strength for Samsung lies in its high commitment to research and development. The company invests massively in this field with a view to understanding customer needs. Through the implementation of the latest technologies, Samsung strives to produce innovative products that meet

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