Student’s Name: Course: Instructor: Date: Online marketing and social media usage in wine business (Chateau des Charmes) Chateau des Charmes is one company that has embraced online marketing and social media usage in the wine business. The winery has a catchy website which is aesthetically pleasing. The website is intuitive and speaks for itself and can be described using seven elements of website designs. The elements include “context, content, community, customization, communication, connection, and commerce.” Considering the context, the website of the winery has a layout and design which is uncluttered and easy to read and navigate. It has an appropriate color scheme for marketing design with some white spaces which aid the overall design and readability. It has the aspect of halo effect which occurs when people think the website looks good thus broaden the scope of positive judgment. Based on the content, the website has appropriate texts and pictures which give relevant information about the company’s products and the brand ("Château Des Charmes Wines" N.p). It more appealing when the company states it grows its own grapes, which is the best way to make fine wine. It is emphasized by having the picture of that plantation in the background of the website. Considering the community element, the website allows interaction with customers such that customers may sign up and also buy products online from the website. However, the website lacks live charts which may be an essential element in customer interaction. Customers are also able to submit questions or comment on the website ("Château Des Charmes Wines" N.p). Considering customization, the
Free Online marketing and social media usage in wine business Essay Sample
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Online marketing and social media usage in wine business
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Student’s Name: Course: Instructor: Date: Online marketing and social media usage in wine business (Chateau des Charmes) Chateau des Charmes is one company that has embraced online marketing and social media usage in the wine business. The winery has a catchy website which is aesthetically pleasing. The website is intuitive and speaks for itself and can be described using seven elements of website designs. The elements include “context, content, community, customization, communication, connection, and commerce.” Considering the context, the website of the winery has a layout and design which is uncluttered and easy to read and navigate. It has an appropriate color scheme for marketing design with some white spaces which aid the overall design and readability. It has the aspect of halo effect which occurs when people think the website looks good thus broaden the scope of positive judgment. Based on the content, the website has appropriate texts and pictures which give relevant information about the company’s products and the brand ("Château Des Charmes Wines" N.p). It more appealing when the company states it grows its own grapes, which is the best way to make fine wine. It is emphasized by having the picture of that plantation in the background of the website. Considering the community element, the website allows interaction with customers such that customers may sign up and also buy products online from the website. However, the website lacks live charts which may be an essential element in customer interaction. Customers are also able to submit questions or comment on the website ("Château Des Charmes Wines" N.p). Considering customization, the
Free Online marketing and social media usage in wine business Essay Sample
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