External Environment Analysis

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External Environment Analysis (Samsung Electronics) Name: Institution: Abstract Samsung Electronics prides in being the leading electronic company especially in the production of smartphones. The success is attributable to its ability to seize opportunities and minimize threats achieved through an external analysis of its operations. Political, economic, social, technological, environmental, and legal aspects (PESTEL) impact the undertakings of the firm and the decisions thereon. The entrance into either existing or blue ocean markets is thus dependent on the PESTEL factors. The global strategy applied by the business is the best-cost provider, which combines low cost and differentiation tactics to achieve a competitive edge. With its effective competitive approach, the company has been able to position itself in the market at a place where it wards of competitive threats and please customers in order to attain cutting edge. The organization diversifies in both markets and products. Vertical diversification is a common practice, which has resulted in higher revenues and lower costs. External Environment Analysis (Samsung Electronics) Samsung Electronics’ success is attributable to its vision of inspiring the world and creating change. Focusing on creating a global environment through the use of technology and product innovation, the company is set on even greater achievement in the future (Gamble et al., 2016). The company has over the years contributed to the improvement of the world through the creation of modernized environmental friendly safe products embedded in its mission statement. Samsung Electronics, however, operates in an industry that is

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