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Statement of the Coca-Cola Problems Institution Student Course Date Introduction Marketing is an essential aspect of any profit-seeking organization across the world. It is the process through which a product produced by the said company gets introduced and promoted to potential customers on its reach. There exist some strategies that facilitate marketing. Targeting, positioning, and marketing mix is some of them. The named plans need a lot of keenness when conducting them as failure to approach them correctly can lead to adverse results to the organization (Keller, 2016). Below is an explanation of the problems faced by Coca-cola about the coca cola case study. Coca-Cola Lacked Specific Targets; They Should Have. From the Onset, it is evident that the company lacked specific market targets, contrary to what one should have expected of a giant corporation like Coca-cola. Target marketing is an Important market segmentation aspect that involves partitioning a market into given segments. After that, a respective company or organization concentrates its marketing efforts on the identified parts consisting of its customers. As Camilleri (2018) establishes, target marketing can be distinguished by geography, buying power, demographics among other aspects. It's the responsibility of the company to identify the just mentioned variables during their market targeting and establish means of reaching and serving their consumers. Therefore, Coca-cola should have invested some substantial amount of capital and time to facilitate this marketing plan. Coca-Cola Failed To Realise the Importance of Social Media as a Powerful Marketing Tool Social media is an
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