Australian Companion Animal Council

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After losing to Donald Trump in the 2016 United States Presidential Election, Mrs. Hillary Clinton has decided to invest her time and money into something close to her heart. After much consultation, she has decided to move to the Southern Australian region of Victoria for a siesta after the rigors of politics. She has deliberately chosen Australia, a country that is renowned for pet ownership; with statistics showing that majority of Australians enjoy the company of pets. Mrs. Clinton is a well-publicized pet lover, with her family owning at least four dogs. Since Mrs. Clinton has chosen this particular corner of the globe, she has identified Marketing Consultation Inc., a leading marketing research firm based in Australia, to conduct a marketing research on the city and for the firm to report back on the viability of the venture. This research aims to establish the current state of pet ownership in the city of Victoria, more so the ownership of dogs, various trends that will affect the business among other important factors. Mrs. Clinton has decided to name the pet café Seamus, after a Labrador that the family had lived with for ages. Sadly, the dog passed on, and she has decided to honor him in this manner. Buyer behavior According to Maslow et al, consumer purchases are influenced by a number of factors, ranging from psychological, economics, attitudes, and demographics among many others (Maslow 12-16). Therefore, it is essential that the Seamus Pet Café be situated in an area that is accepting to pets, more so the canine kind. The business model that will be implemented here will focus on the various attitudes in the city of Victoria in regards to dog ownership

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