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Student’s Name Instructor Date Waterproof Keyboard Unlike other regions in the world, Africa’s consumption of ICT products is still low, which makes it a favorable region to invest in, especially since the market is not as saturated as the case in developed countries. In particular, Africa’s demand for IT products such as computer peripherals, software, and hardware has continued to increase in the past decades as people’s use of computers grows in this era of technological growth. While this market is vast and many international distributors have already taken up market share in the industry, this proposal only focuses on waterproof keyboards market in East Africa. The paper particularly analyzes the market potential for waterproof keyboards in Kenya and Uganda, identifies barriers to entry, competition, and positive qualities of East Africa for this product. Lastly, this work evaluates the political environment of these states and its effect on product sale as well as potential issues likely to be encountered after entry. Problem Statement Computers are an important part of today’s modern world and given its considerable adoption in many African countries, it is apparent that the need for different computer accessories is likely to go high as well. Computers are still considered costly, especially among African communities and therefore, providing a product that may help prevent computer damage due to liquid spillage on the machines is a solution yet to be fully embraced in these countries. Additionally, computers are largely embraced in a majority of hospitals and as various research reveals, computers harbor germs and pathogens responsible for
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