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Overview of the Guggenheim Museum Name Institutional Affiliation Date Abstract In this era of computing and internet communication, many museums have adopted the use of the website and digital marketing to increase their presence all over the world. Solomon R. Guggenheim Museum, or simply called the Guggenheim, is an art museum in New York City. Started in 1939 by the Solomon R. Guggenheim Foundation, the initial purpose of the museum was to collect non-objective painting pieces of artwork. The museum has grown over the years to become a well-known destination for artists and art enthusiasts. The museum ranks among the best 100 in the world. In 2013, it ranked 51st best museum in the world. The museum has an elaborate website hosted at https://www.guggenheim.org/ whereby most of its collections are displayed for interested parties from the different regions in the world. This paper is an analysis of the general appearance of the website and the personal perception of its usability and representation of the physical museum located in New York. Overview of the Guggenheim Museum I visited the official Solomon R. Guggenheim Museum on the website on January 27, 2018. The website, identified online as the Guggenheim Museum is in New York City (Guggenheim, 2017). This paper gives a description of my experience during my online visit. Generally, the navigation through the website is easy even for new users. It features a simple navigation bar located at the left side of the screen, making it simple to identify the various sections easily. The main objects in this section contain the Visit, Art and Engage options. These options aid the online visitor to learn more
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