The Anatomy of the Luxury Fashion Brand

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The Anatomy of the Luxury Fashion Brand The article explores the important approaches required to develop and sustain the growth of a prestigious fashion brand. The most requirement for the end products is the luxury products market which is important due to its market value and also its growth rate. The markets growth rate has been attributed to various reasons, for example, the upsurge in the number of rich people who purchase the luxury brand products (Fionda, 2009). Due to the increase of customers for the products, the manufacturers have established new commercial plans that aim to enhance their services by increasing the accessibility via the expansion of their physical coverage and the marketplace approachability. There are four main groups of the luxury products, which include fashion, colognes and make-ups, wines and spirits and jewelry (Jackson, 2004). However, this article concentrates wholly on the luxury fashion products group. The emphasis of this article is reasonable because the fashion group accounts the largest proportion of the luxury products and also the marketing approaches for this products is complex and costly. In the current years, there has been developed a robust feature of literature that tries to clarify the luxury purchases mostly regarding having a figurative meaning that functions at a personal and mutual level. Using the commodity perspective, prestigious brands are explained with regards to their outstanding feature, high transactional value, and their artistry (Moore, 2005). There are various key features that are used to define a prestigious fashion brand. The most important characteristic of a prestigious fashion product is the brand

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