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Glopaper Market Report Student’s Name Professor’s Name Subject Date Abstract Companies are increasingly exploring markets located beyond their home county’s borders. This is because of an expansion strategy that seeks to identify new potential products which are on demand in foreign markets. The company has to carry out comprehensive market research to identify the actual market needs and establish whether the company will make profits by introducing new products to these markets. There are several factors to be considered for appropriate decision to be made. The first is the decision regarding the specific products or services to be introduced. These products or services have to be really in demand and that the company will make sales which will sustain the business regarding all the associated costs. Customer relationship management is critical in determining and managing the customer’s needs, interests, demographics and purchasing power among other characteristics. Other factors include distribution mechanisms, pricing strategy, and promotional strategies. This paper examines Glopaper’s introduction of toilet tissue and facial tissue in the Kenyan market. Glopaper Glopaper is a retail company headquartered in Los Angeles. It has branches and administrative units in Texas, Alaska, and New Jersey with warehouses in most cities across the US. The company stocks and supply paper-based products to consumers directly in the United States using its retail outlets across the country’s major cities. These products include wrapping bags, cartons, duplicating papers, egg trays, gift bags, and travel bags. These products are in demand both within and outside
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