Soacial media Networks.

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Social Media Networks Student’s Name Institution In the wake of the highly competitive business world, the heart of any business success lies in the business marketing and advertising. Almost every aspect of business success today depends on successful marketing. The umbrella of advertising involves public relations, advertising, sales, and promotions. Today with social media networks online marketing is a blooming and businesses such as White Rabbit New York are leveraging on technology to introduce and promote products to target potential customers. Despite the fact that quality of product matters in the marketplace without advertising, potential customers are not likely to know the existence of products. Social media networks help business to get the word out the creating product or service awareness. Using social media networks and especially for online marketing will always provide business with a competitive advantage as such business reaches numerous potential customers. “White Rabbit New York” is a retailer based online and deals with lingerie and it is based in the US. The business uses social media networks such as Instagram to influence customers in their 30s and 20s. According to Mariana Hernandez a co-owner of the business when shoppers get to know about a new brand they often look it up on their social network sites and in particular Instagram (Rosenberg, 2017). The business also uses Facebook fan page to post event, stories, as well as the announcement. Besides, Pinterest is used to “pin” link to items for friends to see or for reference. The business also experiments with different kind of content including pictures, video among others

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