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Student’s Name: Professor’s Name: Course: Date: 1. The primary business of this company is selling/ doing customizable hoodies. We also do tailor the hoodies according to the specifications of the customer. In short, the company does customization for the product. The main reason for doing this is to increase our sales through putting the customer at the center for all our activities. This is an excellent tool in business since it enhances customer experience with the products which helps in retaining the old and attracting new clients. Each of the hoodies draws a 33£ cost of production. It is, however, sold at a price of 55 £. The specific brand name for the product is ‘skazka.' To boost the revenues desired in this company through the sale of the hoodies, the right marketing, and promotional strategies are pertinent. This is helpful in the creation of brand awareness and enhancing profitability for the company. In this regard, the firm selects social media to be the right tool that will be used as the marketing strategy. The main reason for the choice of this platform is that it is modern and relevant. It is also on this platform where the business is going to reach the target customers more efficiently. Many people in the contemporary society have embraced social media for receiving information. Research shows that youths, who are the primary target for this business use and believe in information from this platform. To emphasize and stress the importance and quality of the hoodies, the company will prefer to utilize prominent people in the advertising. This kind of professional advertising wins many clients since the target customers like to identify
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