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(Name) (Course) (College) (Date) Project Risk Management Introduction Over the years, Sony has become one of the leading manufacturers of electrical, electronic and software products in the market. They include electronic components such as mobile phones, television screen, and audio devices. Others include video communications and game consoles. The company was founded on 7th May 1946, and over the years it has grown to become a multinational conglomerate corporation with several branches across the world. According to Bitterest (3), the company is ranked among the world largest media conglomerates accumulating over $78.88 billion of revenue in the year 2008. The company has majored in the electronic and entertainment business in the last decade. Its principal business operations include Sony Pictures entertainments, Sony computer entertainments, Sony Ericsson and Sony Electronics. The vision of the company over the years have been changing with all gear to improve the performance of the company in the market. However, the company has been facing an increasing amount of competition for other related firms such as Samsung, movies productions companies and several other techs product firms such as Microsoft and Apple. In the year 2016 and 2017, the performance of the company regarding revenue drop and most of it was associated with the increase in the competitiveness of the media and technology market and continuously changing customer taste and preferences for most of the products being offered by the company (Palmatier, Robert, and Shrihari 82-83). Project description Several key areas of the company had to be assessed, and new working structures and
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