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Swiss Graphic DesignName: Professor: Course: Date: The Origins of Swiss Graphic Design The origin of Swiss Graphic Design dates back to 1918 when Ernst Keller initiated the teaching of design and topography in the School of Applied Arts in Zurich, Germany. He is known as a well accomplished teacher who never encouraged his students to adopt a specific style but rather emphasized on the need to develop a design solution that enhanced the respect of content. His emphasis is viewed as the early version of the modernist principle of form following function in the field of graphic design (Hollis, Pp. 12-32). To this person, open mindedness was the best solution that the globe would take rather than strictly restricting persons to following a certain format in order to achieve success in terms of design. He would allow for people to mix different designs so long as the end product has the best characteristics which have been advocated for and not simply to have a specific means that has to be followed via a rubric as such. The foundation to the field having been laid, a number of exemplary Swiss designers for over three decades have done a significant job in the development of the Swiss graphic design. For instance, in the late 1920s, Theo Ballmer applied De Stijl principles in his graphic design work which employed the use of grids made of horizontally and vertically aligned elements. To this one, the use of the horizontal and the vertical alignments was the best option which people were supposed to take if they really wanted to succeed in anything as well. During the whole time, he was of the opinion that this was the best and he is the major
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