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Marketing Plan for Takenoko No Sato Biscuits in the U.K Market Student’s Name Institutional Affiliation Marketing Plan for Takenoko No Sato Biscuits in the U.K Market Executive Summary In the United Kingdom, the rate at which business is growing is alarming. All kinds of businesses are growing at almost the same rate. Notably, food industry, clothing industry, healthcare, banking, automotive and other businesses are being established and are receiving a positive reception in the market. This marketing plan aims at introducing Takenoko No Sato, a Japanese chocolate biscuit in the U.K food market. Even though the U.K has many confectioneries and specifically biscuits in the market, the introduction of this confectionary is likely to perform well. For instance, some of the biscuits being sold in the country include Malted Milk Biscuits, Bourbon Biscuits, Rich Tears, McVitie’s Digestives, Bath Olivers and others. Certainly, Takenoko No Sato will have various advantages in the market. To start with, this confectionary has performed well in the Japanese market as far as profitability and market share are concerned. As a foreign product, consumers in the nations will be curious to try out the new product. Since Meiji the company which produces the product has operated for a long time, it has the experience and therefore will employ objective strategies which will enable it successfully penetrate the market. The primary target market for the product is college students, and the secondary target is another group of people including children and the working class people. Besides, the confectionery is one of the favorites in Japan as confirmed by its reviews. Taking
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