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Market Analysis Name: Course: Instructor: Date: Market Analysis Summary The main target market for the Highway Bridge Pizza Restaurant is people that seek for a family-friendly and comfortable space for dine-in Pizza. We also aspire to satisfy our second target clientele that desires pizza delivery services. The two segments overlap each other. Boston is a vibrant city majorly constituted of an ever-growing middle-class population of slightly over half a million. Majority of these people are small families of about five members or more. The Chicago state growth plan predicts that this population is expected to continually increase. This will be accompanied by the decrease in the number of people per household, implying that the need for more households is bound to increase in Boston. Being made up of families, there is a need for more family-oriented restaurants like Highway Bridge Pizza Restaurant. Being on the highway and close to the petrol station, many residents and even visitors will easily identify Highway restaurant. Transit truck drivers will easily identify the eatery and go get some quick snacks while refueling. Native residents will also conveniently see and access the restaurant from the highway. With the Boston population size expected to grow, at approximately 5% yearly, the opportunities to provide for the town communities and visitors will increase. Overall, the restaurant plans to operate like other restaurants, but in some instances, it will be open to providing catering services to schools, individuals, and corporate functions. Market Segmentation Neighborhoods in the Downtown Boston and its surroundings such as the Financial District
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