Liberty University brand

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Brand Management: Liberty University Brand Name Institution Brand Management: Liberty University Brand A brand is a crucial feature designed for an institution or an organization recognition. In most case, the brand serves as an art defining a powerful and compelling story about an organization (Rosenbaum-Elliott, Percy, and Pervan, 2015). The artistic features range from logos, symbols, terms to taglines stating the reputation of the institution. Liberty university brand tells more than just a brand designed by logos and colors. The brand represents the university storyline showing their determination, purpose, vision, and how much the university has and is ready to persevere through its course in transforming what people consider to be impossible into reality. The design of the brand indicates that the school has made a step further away from running its operation based on the competition that exists in the society to something that makes them stand out from other institutions. Unlike its competitors, the university describes its mission in offering learning and training services to Champions of Christ both to the students and the employees within the school. Moreover, the brand is created from unique visuals that make the university standout and be easily recognized among other brands. It contains elements such as the name of the university, monogram, a seal, colors, wordmark, and athletic logo. The brand colors include Blue, Red, light blue and charcoal gray. The light blue and the charcoal gray color act as accent colors. The font through the brand is like contributing significantly to making the identity consistent throughout the brand image. Moreover, the

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