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NAME INSTUTUTION UNIT COURSE Introduction The project is an exhaustive research as to the reasons why there has been a decline in the sale of Apple iPads. In addition, it aims at devising an appropriate strategy to change the situation. This research is driven by the fact that company’s revenue is determined by the sale of its products. Stark (2015, 20) argues that sales are influenced by factors both within and without. This work hopes to find out the factors leading to a decline in iPads sale. The output is a report that is useful for an enhanced strategic business decisions. Progress to Date During the course of my research, there have been factors standing out as having a direct impact on sales such include advertisements. According to Assmus et al. (1984, 70) the intensity with which a company places its adverts reflects on sales. Well organized and clear ads have an effect of improving sales. However, the prevailing economic conditions may limit the targets of the whole process. This is because the state of the economy has a direct bearing on an individual’s monetary capacity. However, though there may be favorable economic conditions and efficient ads, the product may be priced in a range that is too restrictive to for the prospective customers. This is proof that consumption is determined by more than the status of the economy and marketing campaigns. Again, according to Yagan (2014, 12) the competition is a great influence too. Businesses strive for a particular clientele. One player’s pricing and product status may prove too restrictive contrasted to another play. IPads are products in a market with similar devices such as Android and Microsoft
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