Interim Progress Report – 2

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An interim progress report of the decline in the amount of sales of iPads’ Presented by: Student’s name Lecturer’s name University Date Introduction According to Yagan (2014), Apple’s iPad qualified as the leading and the fastest moving brand by the year 2011. Statistics regarding the same denoted an incessant market share of a whopping 30 percent with 8.9 million units supplied worldwide. However, despite being the most purchased, its shipment declined year to year from 2014 with the IDC quoting that, ‘it is not immune to the shifting dynamics of industry and consumer demand’ (Weinberger 2017, p. 1). This research therefore concludes that the product is swiftly losing its base because customers are shifting focus to more affordable two-in-one hybrid devices that can serve as both tablets and notebooks. The output of the report will come in handy in establishing an enhanced marketing strategy that will see to an increase in sales. Progress to date The research has made an impressive progress to this point despite few challenges. To start with, it has completed the project formulation stage where it has identified the components involved. The required inputs are majorly research materials, finances, and other institutions that are already in place. As of 10th February, the research kick started the preliminary data collection which was through the apple’s website as well as the Bureau of Economic Analysis (MBAschool, 2018). These availed amble information that came in handy in the completion of the literature review chapter. So far, this work resonates with the study as it outlines the market, customer base, and advertisement as the factors liable

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