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Identifying a Business Strategy to Launch a Product in an Emerging Market Smart101 Corporation is a company that was established in January 2016. It is a small business that specializes in the production of an exceptional product which the wrist-reader. This product is used by customers for many purposes. It can serve as a wristwatch which customers can use for checking time. The product has a screen which can fold thereby providing a 3x3 high resolution that can be applied in reading e-books. The wrist-reader can also be used in surfing the internet since it is integrated with a Wi-Fi chip. As a CEO, I have considered the idea of launching this product in an emerging market. The product’s target market is the youths in the 18-24 age bracket. The product has shown excellent results in the US market since demand has increased tremendously. The company needs to tap into the international markets to exploit the opportunities that are available since there is great potential. The aim of this paper is to recognize entry business strategies that could assist in penetrating these emerging markets. Issues the company is trying to resolve The wrist-reader is a product that is unique in the market. The product does not have competition since it is a distinct idea that is new in the market. The company intends to resolve various issues for the young people. First, it will ensure that the target market is updated easily by using the wristwatch. Most youths in the 18-24 age group are people who are in school and time is an essential factor that needs to be managed so as to get the desired outcomes. Having a wristwatch will allow them to be updated continuously in regards to time so
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