The Economic Context of International Business Theme: Combining Micro and Macro Analysis

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THE ECONOMIC CONTEXT OF INTERNATIONAL BUSINESS THEME: COMBINING MICRO AND MACRO ANALYSIS By Institution City State Date Contents Abbreviation…………………………………………………………….3 Introduction……………………………………………………………..4 Macro factors……………………………………………………………4 Micro factors…………………………………………………………....6 Conclusion………………………………………………………………8 Bibliography…………………………………………………………….10 Abbreviation USA- United States of America SWOT- Strengths, weaknesses, opportunities, threats P& G- Proctor and Gamble Introduction Macro and microenvironmental factors pose opportunities or threats to all businesses. During formulation of a firm’s competitive strategy, all environmental factors should be considered. The management can not control the macro environment factors, but the microenvironmental factors are controllable. The essay involves a case study conducted on the influence of macro environmental factors in Walmart and influence of microenvironmental factors on Procter and Gamble. The essay also involves the contrast between macro and micro environmental factors in business. Macro factors Macro environmental factors are external forces that businesses have no control over. They influence a company’s competitive strategy at a great length. There are rapid changes to macro environment factors. Companies should make it their aim to keep up with the changes. Various forces associated with macro

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