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Surname Instructor Course Date Internship Experience at MEC Global MEC is a media company focus is in advertising. Among its main clients include Marriott, GE, Xerox, Paramount Pictures, Vodafone, chevron, Michelin, Colgate-Palmolive, Tiffany, and Netflix. All its branches across the world get directives from the headquarters located in London. MEC Global is one of the founders of Group M, and most of its revenue comes from buying and planning of the media. To adjust to the complexity of a dynamic media industry, MEC Global has had to include Social Media, Search Media, Mobile Media, Programmatic Media, Insight, Sponsorship, Analytics as well as Content media to meet specific needs of clients. Performance at the Account Manager’s Office Most of the duties involving the internship took place at the office of The Account Manager, and I was the Assistant Account Manager. Courtesy of this office, I was exposed to a variety of media advertising tools like Metis media booking, NilsenAddynamix, Print Tracking, Google Double Lick Tracks, Clicks and Impression. The decision on the choice of a tool of an advertisement depends on various factors including the target audience, type of advertisement, budget of the client, as well as the duration of the advert. One also has to put in mind the type of audience the advert wants to target. For example, an advertisement which targets the young people could be put on social media because many people below the age of twenty-five are on Twitter, Facebook and Instagram. The rate of frequency on social media is also higher in young people than the elderly. At the Account Manager’s Office, there was immense opportunity to
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