Final Term E-Business Strategy Project

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Insert Name Professor’s name Course/class Date E-Business Strategy Project Brief History and Description of the Companies Company A - Apple Apple is a computing technology company that was established through the partnership of Steve Wozniak and Steve Jobs in 1977. It is based in the USA with its global headquarters located in Cupertino, California State. It is specialized in designing, developing, producing and marketing computer hardware and software that are based on its unique iOS, tvOS, and OS X platforms. These are marketed and sold under the iPhone, iPad, Mac, Apple Watch, iCloud and Apple TV brand names, in specialized systems that include Apple Pay, Apple TV App Store, iTunes Store, iBooks Store, Mac App Store, App Store, and Apple Music. In essence, the company has diversified its portfolio to produce consumer electronics intended for both home and office use. In 2015, the company earned approximately US$53.394 billion to mark it as a global leader in computer technology, second only to Windows Company that earned US$93.6 billion in the same year (Securities and Exchange Commission). This success is attributed to the company’s employment of personnel who are committed to providing the best product experience for its customers through delivery of high-quality merchandise that are based on extensive innovation. This has been facilitated by having a good organization structure that employs the most qualified personnel who can translate the company’s goals into products and services that enhance its capacity to attract and retain customers. It is no wonder that the company has become an integral part of the technological landscape. In this respect,

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