Create brand awareness for China Times in the Netherlands

Brand awareness and the image of any institution or business organization are crucial to its success. Consumers recognize brand names that have become common place within their daily lives as the impact of a name, logo or symbol has immediate recognition as it resonates with the value of the brand when organizations promote their businesses. This research relied on a sample of 150 respondents to answer the questions brought up in the research objectives. One can say that, to a certain extent, the creation of a quality brand that captures the attention and embeds in one’s memory, adds considerably to a positive potential of company, particularly in the service business. This is extremely valuable when one considers the advertising space offered by China Times, the more recognizable the product is, and the higher the company can charge for advertising. China Times in Netherlands is a growing company committed to the transmission of information to the Chinese community in Europe and has the ability to grow to be a valuable brand in the service field. Its brand reputation can be further enhanced at an international level. This paper established that the creation of brand awareness demands a multi-faceted approach that incorporates several attributes such as innovation, improvement of customer experience, and other developments that reflect the shifts in consumer tastes and preferences. In conclusion, China Times is growing at a substantial rate in the Netherlands, and thought the company has accomplished a lot, there exists some areas of oversight that need to be address for optimal brand recognition. This study provides an understanding of what the China Times has