Business Plan: Jade Foot Lockers Stores

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Business Plan: Jade Foot Lockers Stores Executive SummaryJade Foot Lockers Stores will be located in the city of Los Angeles, California. In California, about four teams are participating in the National Basketball League(NBA); Lakers, Clippers, Golden State Warriors and Sacramento Kings. This translates to a big fan base and hence a significant target market for Basketball shoes. Los Angeles is also an ideal place for the company based on the fact that it is the second most populous city in the United States. Jade Foot Lockers Stores will manufacture the wide range of shoes cutting across classes; either rich or poor and for both adults and children. Being aware of the many basketball shoes manufacturing company in the country we spent lots of time in conducting feasibility studies and market survey so as to position ourselves in a favorable environment to compete with them. Jade Foot Lockers will ensure that shoes leaving our stores are of the best quality and durable. This will help in creating a broad range of customers across all financial status. We will also apply a CRM (Customer Relationship Management) for a one on one relationship with the clientele. Jade Foot Lockers Stores is committed to providing a healthy and human working environment for our customers, partners, and the employees. Jade Foot Lockers Stores is a family owned business by Samuel Jade and his immediate family members. Samuel has a B.Sc. in Business Administration and also a diploma in footwear and shoemaking. Table of Contents TOC o "1-3" h z u Executive Summary PAGEREF _Toc468526312 h 1Table Of Contents PAGEREF _Toc468526313 h 2Introduction PAGEREF _Toc468526314 h 2Marketing Strategy PAGEREF