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Business Studies Name Institutional Affiliation Executive Summary Alima Pharmacy will sell its products over the counter and through mail order. The company will also offer limited medical services targeting special groups such as children, women, the elderly and patients suffering from selected ailments. A key feature that distinguishes Alima Pharmacy from its competitors is reliability. The company endeavors to offer high-quality products at significantly reduced prices so as to be accessible even to those patients who cannot afford high-priced medical services. As a way to enhance accessibility by customers, Alima Pharmacy will operate both day and night. The company will hire enough staff to realize its goal of uninterrupted operations 24 hours a day. The facility will also operate a 24-hour phone service where customers can call and request to speak to a pharmacist. The pharmacist will assess the patient and determine an appropriate medical response. As a means to make its services more convenient to customers, Alima Pharmacy will offer an option for an annual subscription for consultation services. This service will require customers to leave their medical prescriptions in the company’s files in the store. The benefit of this service is that customers will have the opportunity to engage with pharmacists regularly as well as free delivery of medicines as need arises. For long-term growth and survival, Alima Pharmacy will build mutually benefiting relationships with key business partners including health care facilities, suppliers, customers and the local community. The company strives to create a strong brand name that will be associated with the

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