visual rhetoric analysis of a 2018 super bowl ad -exploring visual arguments

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Name Instructor Course Course Rhetoric Analysis of a 2018 Super Bowl Ad Mountain Dew Ice vs. Doritos Blaze Advert The Mountain Dew Ice vs. Doritos Blaze is a sixty seconds super bowl commercial advert featuring two trademark products of PepsiCo: Mountain Dew Ice and Doritos Blaze. In this advert, the multinational snack, food, and beverage Company, PepsiCo, purposes to spotlight two of its product innovations: Dorito Blaze; which is a hot spicy type of classic chips, and Mountain Dew Ice, which is a lemon-lime beverage. The advert targets to reach out for the new and current consumers of Dorito and Mountain Dew, who are largely millennial and Generation Z, and inform them about the existence of freshly produced brands of the two products, and why they should go for them. The advert employs a humorous tone coupled with rhetorical appeals, visual features, sound effects, and music to call the attention its audience. Summary In summary, the commercial debuts a star-studded combined advertisement for Mountain Dew Ice and Doritos Blaze. At the onset, ‘Game of Thrones’ Peter Dinklage and Hollywood's Morgan Freeman face-off in a hot rap rendition. While Morgan Freeman and Missy Elliot represent Mountain Dew Ice, Busta Rhymes and Peter Dinklage are vouching for Doritos Blaze. Missy and Busta act as the duet's "coaches." However, as the intensity grows in the rap battle, Missy and Busta make cameo appearances to endure their support. Everything goes throughout the ad, enabling PepsiCo to pass its message about the two products to the target audience in style. Rhetorical Analysis The advert employs several techniques to call the attention of the audience. The

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