Switch How to Change Things When Change Is Hard by Chip and Dan Heath

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Switch: How to Change Things When Change is Hard by Chip and Dan Heath Name: Institution: Date: Switch: How to Change Things When Change is Hard by Chip and Dan Heath Abstract According to many of his readers, Switch: How to Change Things When Change is Hard book is not just an ordinary book, but it contains sensitive popular topics in management that have been dominating many leadership conferences and books for the last couples of years. According to Dan and Chip, the person leading the change movement should always focus on three fundamental ideas. Firstly, the first idea is motivating the elephant aspect of mind function. Secondly, the idea of directing the rider is the second concept. Lastly, the idea of shaping the path is the third concept. Besides, the book also talks about popular change myths such as the bright spot myth. For years, I have been facing the inability to find time for my personal studies. Therefore, the concept in the book entirely relates to my story. There are couples of things I disliked about this book. For instance, this book is based on selling the concept of change. After reading this book, I can now comprehend various ways of tackling my personal learning challenges. The idea of transformation is the drive that will make my inabilities into something productive in my life. Keywords: change, elephant, rider and concept Book Summary The book written by Dan Heath and Chip Heath is a quite elaborate book regarding highlighting various organizational, personal and societal changes. According to many of his readers, Switch: How to Change Things When Change is Hard book is not just an ordinary book, but it contains sensitive popular topics in

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