Sonic Resturant

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Effective Retail Management Analysis: Case of Sonic Restaurant Student’s Name Institution Affiliation Effective Retail Management Analysis at Sonic Restaurant Executive Summary The Sonic Restaurant has a potentially shown better achievement in the management and its transition for over 50 years. The restaurant historical background has indicated positive outcome from their products sales. Moreover, the restaurant ranked as the 10th in excellent service has built greater confidence in delivering its services. However, the industry strives further to get into the top category in services provision. The retail management has focus in marketing and pricing techniques to reach its esteem customers’ needs and expectations. The continuous expansion of the enterprise across the country has been an important factor in ensuring the retail sales meet its consumers. The technological innovation in the contemporary world has been a flexible way to meet the customers’ expectation. Consequently, the client relationship has been an essential instrument in capturing the customers’ contacts and creating awareness of new products of services. The annual evaluation of the restaurant has been fundamental in finding rational decisions that guide the future operations and going concern and facilitate the integrated transition in case of management changes. The continuous effort in promotional activities and advertisement has created an environment of customer satisfaction. The use of SWOT analysis and its evaluations has been a greater factor in expanding positive values in the internal and external factors. However, these factors have some challenges in the expansion of

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