Sonic resturant competitive analysis

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Sonic Restaurant Competitive Analysis Student’s Name Institution Affiliation Sonic Restaurant Competitive Analysis Currently of all industries that exist the industry that is growing at a very high rate and having a high competition from the already established dominants. Unfortunately, Sonic restaurant is in existence during this time and hence it has to put into place strong strategies to compete in the market. Sonic is a company in the United States competing in the fast food industry by offering the so call ‘eat in your car service’ that has seen it establish its niche. The main competitors of Sonic include McDonald's, Burger King, and Wendys. This paper is going to analyze the strategies of McDonald's compared to those of Sonic Drive-in. Further, the study will focus on the future of the competitor. McDonald is a the United States fast food company that has grown worldwide having more than twenty thousand franchising stores in over 100 countries. With the increase in the number of companies into the industry this retailer must have competitive strategies which will see the business continue its going concern policy otherwise dynamism will lead to closure. Therefore, McDonald has many competitive strategies one of them being an innovation of its menu. This strategy includes the introduction of ‘offers’ which give the consumers an extra choice in the menu. For example, the offer called ‘happy meal’ gave the children an opportunity to enjoy chicken and a fruit juice. With such offers, more new customers are attracted to the restaurant. In response to this strategy, Sonic established a dollar menu that made its menu look attractive to the

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