Samsung Galaxy Note7 Marketing and Public Relations

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The Note 7 Marketing Student Name Institution Course Date Introduction Samsung Galaxy Note Seven is an Android enabled smartphone, manufactured by the Samsung Electronics. Production of the phone was discontinued since it encountered some problems, just after its unveiling on 2nd August 2016. Samsung Electronics, which produced the phone has its headquarters in Seoul, South Korea, and has been operational since 1938. The note seven is the sixth primary device produced in the Galaxy Note series, and it's an evolution of the Samsung galaxy note 5. The Note 6 inherits some hardware components as in the Note 5, although some improvements were made in many aspects. Some of the features inherited from the Note 5 include Expandable storage, which saw the introduction of the use of SSD micro cards. Also, the phone was IP68 water resistance (Gsmarena.com, 2018). Other than the features mentioned earlier, some improvements were made on other features, making it superior over its predecessors. Furthermore, consumers seemed perplexed by the quality of construction of the phone, especially curved sides, and the HDR support feature incorporated. On September 2, 2016, Samsung suspended the sales of the note seven productions and later announced a recall of all the units sold. A manufacturing problem was given as the sole reason for the same. More afterward, Samsung continued with the production of other Smartphones in the same series which saw the Samsung note 8 becoming a successor of the recalled Note 7. The Smartphone Competition At the moment, smartphones are considered to be the standard configuration for mobile devices, and market analysts have established

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