Quality Strategies and Deployment

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Quality Strategies and Deployment Name: Institution: Quality Strategies and Deployment The quality process has become a critical strategy among business organizations as they try to maintain or raise their competitive advantage as well as improve the productivity and profitability (Lohrmann & Reichert, 2013). Different organizations implement different quality process strategies depending on their goals with the aim of ensuring that both the business and the consumers will reap the benefits. One of such organizations is Sony Global whose focus is to continue improving the quality of their products and services according to the needs of their customers to enhance the customer satisfaction as well as confidence and trust (Sony Global, 2017). According to the company's philosophy and policy, since its foundation, the organization has focused on quality and has strived to ensure compliance with or exceed the legally mandated standards set for all business as far as the safety of products and services are concerned. Sony understands that through the quality process a lot can be achieved not only in the marketing but also efficiency regarding production. Sony implements its quality process through the quality management system which defines the mechanisms for quality management across all processes (Sony Global, 2017). The process includes planning and development as well as designing and manufacturing of their products. The implementation of the quality process in the organization also incorporates sales as well as the customer service. Recently, the company made a review of the quality strategy through the definition of the roles and responsibilities as well as

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