Promotional Strategy Presentation

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Promotional Strategy for the iPhone8 Your name Institution Date (optional). Abstract All ambitious phone companies hope and want to become the leaders in their niche. However, there is only room for a single brand in most cases. While most mobile companies find the need to invest in advertising strategies such as SEO and social media platforms, Apple has a different approach to the promotion of its brand as well as its products. Most companies struggle and battle each other by advertising with brute force. However, Apple has taken a different turn and have reaped their rewards through mastering a global niche market. The company fails to accommodate a marketing budget and never advertises their products anywhere, yet their dominance in the market continues to prevail. Mobile networks are left with little choices to pick from through a series of branding restrictions provided by the Apple Company which is dedicated to the appearance and information it targets to provide to its consumers. With the next coming Apple mobile device, the paper herein analyses and discusses the company’s promotional strategies. Habitually, each apple product the company is always in a constant attempt to improve the experiences of their users as well as lure new customers. The company focuses on adding new features that were not available in any of their previous products and at the same time bring a touch of change the design of the product. Through improvements of the features of the company product, demand increases and the company benefits by creating an external image of the company as the best smart phone producers in the market. The product also maintains a unique feel

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