Nike

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Nike Student: Institution: Nike’s brand equity is customer based, with the primary sources being international sports players and professional athletes. This approach has been beneficial because both adults and children have always been captivated by the products to identify with the stars in the sports industry. The image of the marketing strategy pulls the customers at the expense of the physical attributes of the products(Cheng-Hsui Chen, 2001). Brand awareness Nike has created brand awareness through advertisements, promotions, and sponsorship to its products via many media platforms, for example, in Olympics, and other school events. Pull strategy is also employed in creating awareness via the logo with the ‘swoosh’ mark that draws customers (Cheng-Hsui Chen, 2001) Brand association strength The current strength of Nike brand is associated with a culture of heroism created in its trademark. The youth always love this and are drawn to purchasing more of this company’s product. Brand favorability This has been created through the provision of high-quality products that sell at convenient prices to the customers. Uniqueness association of brand The uniqueness of the brand association is made via the creation of a wide variety of goods. For example, Nike shoes come in many types of the buyers. Branding and Christianity Nike can create an emotional faith-based statement that can pull customers to its logo. This motivates the people to buy more of the product because they realize that the company exists to fulfill both spiritual and physical needs. For instance, “running the race before us diligently’ can remind Christians of Hebrews

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