Next Cloth

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Marketing Report Name Institutional Affiliation Marketing Report paper This article is based on a report on the clothes retail industry in the United Kingdom (UK). It is a report divided into four sections. The first part gives an overview of the sector and highlights major products and brands. It also discusses the financial performance of the various brands. The second part is a detailed analysis of the main trends affecting the market. Also addressed in this part are the threats and opportunities for companies operating in the industry. The third section identifies the main competitors in the apparel industry and highlights their significant weaknesses and strengths. In the last part, the report discusses the strategic marketing and positioning of Next Plc, a leading brand in the UK apparel industry. Question 1 Response The clothes retail industry is one of the largest and most diversified sectors of the United Kingdom’s economy. Currently, there are about half a million establishments involved in the retail sale of fashion clothing, footwear, accessories and related products and services such as body care and beauty. Next Plc is the largest apparel brand in the UK based on market capitalization, branch network, and annual sales volumes. Next operates more than 700 retail stores in the UK and a few other countries in Europe, Asia, and the Americas. In 2015, Next made 635 million pounds in profit, a significant increase from the previous years. As of December 2015, Next’s market value stood at 8.5 billion pounds. It controls a big market share especially in the category of women and children’s clothing and footwear. About 95% of Next’s sales

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