Macy’s

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Name: Course Instructor: Date: Macy’s Macy’s Inc. was formerly known as R.H. Macy’s & Co. and was established in 1858 in New York by Rowland H. Macy. It later came to be called Federated Department Stores Inc. before merging with Bloomingdales Inc. in 2007. Macy’s is a chain of retail stores under the names of Bluemercury, Macy’s, Bloomingdale’s Outlet, Macy’s Backstage, and Bloomingdale’s with over 167,000 employees in 45 states and over 885 stores (Zentes et al. 330). Macy’s is an organization that aims to offer their customers with the best probable product and excellent merchandise it can provide. This is according to the company’s values which postulates that “the consumer is paramount and that all actions and strategies must be directed towards providing a localized merchandise offering and shopping experience to targeted consumers through dynamic department stores and online sites”. Macy’s strategic plans are compelling marketing, unique merchandise assortments, low pricing and enhancing the shopping experience for their consumers. Through key agreements, products like Tommy Hilfiger have become a unique merchandise assortment. The organization continues to prosper by enhancing the shopping experience by creating a distinct image and adding private brands to realize their customers’ shopping needs and wants. Macy’s has a record of private labels and brands that distinguish them from their competitors in the retail industries. The company ensures that each brand is formed to magnetize the various lifestyles of their consumers and holds a distinctive position that no other retailer can offer their customers. Examples of

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