Macy’s

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Name Tutor Course Date Macy’s Macy’s Inc. comprises of different high-quality name brand products that are categorized in a variety of categories. This contributes to the large number of products that Macy’s sells which then boosts their sales. The success of the department store is because they have adapted the mergers and acquisition economic attribute. Macy’s Inc is a global company, and therefore they aim at dominating the market since they merge with other companies which help occupy more shelf space. With the increase in volume, Macy’s Inc. has gained much control on the suppliers while at the same time reducing the procurement costs which in turn has significantly boosted their profitability. Some of the brands merged with Macy’s Inc are Calvin Klein, Ralph Lauren, Ann Klein, and Tommy Hilfiger. The business world has been experiencing a lot of changes which affect sales, but Macy’s Inc. has managed to remain one of the most profitable retailers in the retailing industry (Kumar, Anand and Song 97). With such changes in the industry, owners need to understand that it is crucial for them to evolve strategy and perform faster so as to make the results compelling and relevant to the customers. In 2016, Macy’s announced that they had a new plan that would guarantee their success. They transitioned by naming Jeff Gennette the chief executive and Terry Lundgren the executive chairman (Grant 208). Another success factor is the alignment of growth when Macy’s Inc. acquired 68 stores in 2016 and hoped the number would grow over the years. This approach helped the company gain more physical stores which then allowed customers to shop in any way and

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