ITC Case Study Analysis and Strategy Proposal

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ITC Case Study Analysis and Strategy Proposal Abstract This paper aims to give analysis to the case study ITC LTD: Toward a Triple Bottom Line Performance and proposal a strategy that may help Imperial Tobacco LTD of India (ITC) fulfill its social obligations. Various aspects of the organization may be analyzed to help achieve the purpose of the analysis. Such elements include management strategies and daily company operations that may impact the company's social responsibilities. Furthermore, the analysis may include the impacts on all the company's stakeholders whether internal or external as they are the most affected by the company's strategies. To aid in the analysis, the company’s key attributes, strengths, and weaknesses may be examined. This, together with an analysis of ITC’s social responsibilities and ethics in decision making may, later on, be used to come up with a revised strategy aimed at helping ITC achieve its social obligations while still turning a profit. Being in India for a relatively long time, the company has evolved ethical values that India’s society accepts as normal and that within the society’s expectations. Keywords: corporate social responsibilities, Social policies, society, strategies and attributes Introduction Imperial Tobacco Company of India Limited (ITC) was founded by a United Kingdom company in 1910. It was fully owned by the British company, but government pressure forced Imperial to put out a public offer in order to divest its equity. As a result, more than 30% of ITC was held by financial institutions and not less than 36% by foreigners. Indian individuals own up to 30% (Ojha, 2010). It was initially meant to be a

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