Is the prominence of global brands an evidence of cultural imperialism ?

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Global Brands and Cultural Imperialism Name: Institution: Abstract As the world opens up to become a global market moving businesses and investments beyond national boundaries, so are the products and services. Globalization has led to increased competition due to cheaper and better quality goods availability in the market. To ensure they stay in business, organizations are developing refined products that are tailor made offering a range of tastes and preferences to meet the varying needs of the consumers. Technology advancements such as in the media industry have been the driving factors behind the effective emergence of global markets. Global brands and cultural imperialism have both positive and negative effects. Among the positive effects include the creation of a shared culture, meeting consumer evolving needs, access to value global products, and the creation of global consumer cultures. The limitations of cultural imperialism and global brands include culture extension, culture decay, killing domestic markets, and interference with a nation’s politics. Government states need to come up with policies and regulations to minimize the negative effects of global branding cultural imperialism. Global Brands and Cultural Imperialism As the world opens up to become a global market moving businesses and investments beyond national boundaries, so are the products and services. Globalization has led to increased competition due to cheaper and better quality goods availability in the market. Organizations are developing refined products that are tailor made offering a range of tastes and preferences to meet the needs of the consumers and ensure they stay in

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