Hershey’s Marketing Strategy

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Hershey's Marketing Strategy Name Institution Affiliation Hershey’s Chocolate Hershey’s chocolate is one of the leading producers of chocolate in North America. Although the company is well known for the production and distribution of quality chocolate products, it also produces food and beverage enhancers as well as gum and mint refreshment. The chocolate manufacturing giant operates solely in the production, marketing, and distribution of chocolate and confectionary products. Among the most common of the chocolate products are the Hershey’s kisses. The kisses are small in size, flat-bottomed, and conical shaped and were first produced in 1907 (Reference for Business, 2007). Currently, the company produces more than eighty million pieces of the Hershey’s Kisses every day. Other chocolate products include the Reese’s, Brookside, Kit Kat, Take5, Almond Joy, York, and Mounds. Hershey's chocolate has a well-outlaid distribution network that distributes its products to over 80 countries in North America, Europe, and Asia. The products are distributed to these regions by agents such as Old Navy when the company is not in a position of distributing the products by itself. The company also relies on wholesalers and retailers to distribute the products to the consumers. To enhance the distribution process, Hershey utilizes grocery and drug stores, vending machines, gas stations, hospitals, and wholesale clubs. Consumers who cannot access the facilities can purchase Hershey's chocolate through the online platforms such as Amazon, eBay, and Bigbasket. As a premium brand, Hershey’s chocolate sells at a higher price compared to other chocolates. The prices vary

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