NAME INSTITUTION UNIT COURSE Problem Statement Google Inc. started up with the aim of organizing information on a universal scale. However, this has a downside since the quantity of global data is huge and heavily regulated by governmental agencies, competitors, and some individual. Facts Relating to the Problem Statement An acquisition of firms such as YouTube and Android has positioned Google on the point of dominance. This, coupled with the development of search optimizers, is an effort to take hold of different facets of the information world. According Edelman and Eisenmann (24) AdSense and Froogle developed by Google were a means of maximizing their advertisement revenue by offering a superior model for their clients. Also, Google Maps offered a better browsing experience than what the competition had. In the wake of the highly competitive business world, the heart of any business success lies in the business marketing and advertising. Almost every aspect of business success today depends on successful marketing. The umbrella of advertising involves public relations, advertising, sales, and promotions. Today with online marketing blooming businesses are leveraging on technology to introduce and promote products to target potential customers. Despite the fact that quality of product matters in the marketplace without advertising, potential customers are not likely to know the existence of products. Marketing help business to get the word out the creating product or service awareness. Using marketing and especially online marketing will always provide business with a competitive advantage as such business reaches numerous potential customers.