Friend’s Sports Store

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Name Instructor Course Date Friend’s Sports Store Executive Summary Friend’s Sports Store will be headquartered in Oakland. It is a sporting goods store that seeks to provide solutions to the clients in Oakland and its environs. Apart from selling real sporting products to the clients, the company will also offer the clients advice regarding the products needed. This sets the company apart because other companies do not go this extra mile when dealing with the customers. The company will take advantage of the fact that many people are becoming health conscious with each passing day. They will make good customers for the company. The company will guide each customer on the best product depending on his or her need. The company seeks $30,000, which will be used in start-up expenses. This will be combined with $10000 raised by the partners. Going by the size of our market, the sales projection for the first year is $15000. We expect a 40% growth in the first year. A small but steady increase in growth rate is expected over the next few years. As it stands, we already have a commitment from 1 institution. We expect to build the client base through word of mouth. The satisfied customers will help so much, and that is why we cannot compromise on quality. Keys to Success: Relationships- the company will rely so much on the relationships that it will create with the clients. This will help to develop loyal customers, who will advertise the company through word of mouth. Quality- the company will never compromise on quality. It will deal with high-quality products and offer a guarantee. Responsiveness- the company, will offer fast response to any concerns

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