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Factoring Essay Examples
factoring in the existing market prices, the price for the new flavored ice cream will be set on the basis of bundle pricing at an average of $4.5. This kind of pricing is meant to encourage sales volume and awareness about the new product through bulky buying at discounted prices. In view that the target market for the new ice cream flavor is the young generation comprising of the tweens and millennials, advertising will be based on the marketing needs of each generation. Even though the millennials can be found online using the social media, there is need to develop content that indicates how the new ice cream is beneficial for their health; hence, worth buying. On the other hand, the tweens will...