Essay on Marketing Essay Samples and Topic Ideas

Marketing Research The first post is about one Michelle who wants to be helped on researching about the mobile phone market. Michelle aims to change from the old perspective where marketers would engage in marketing without prior research. She points at studying to know her market before starting production. To me, Michelle has an idea about research that the firm may engage in but is not sure. She is not sure if the study in her mind will serve the best interest. She, therefore, turns to a third person who is me to seek clarity on which may be the best research strategy. According to me, Michelle may be looking for a detailed report on research. She wants a story she can table before the board and...