economic development

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NameTutor Course Date SHORT PAPER ASSIGNMENT With millions of websites being uploaded onto the web a lot has to be done to not just capture but to retain the interest of the traffic that goes through one's website. There are a number of ways that this can be achieved. To lure and sustain the interest of customers then the website should always be user-friendly and visually appealing to your audience. Especially for businesses the creation of a website can be a great tool for creating and enhancing a positive public image. It can also be used to improve sales and get a better market share. The Mentor, Ohio website is not as eye-catching as other websites. Its design is plain and the amount of information available does not strike as sufficient to keep a prospective business person interested in conducting businesses there. Yes, there are features such as drop down menus that are meant to increase the user-friendliness of the website but even those have very little information. An interest capturing website tells a story to anyone who visits the website and gives as much information as possible to the person in the shortest way possible. Navigation through the website is relatively difficult as there are so many pages hidden within links. This becomes tiring to keep on searching through different links just to get what you want. Some information that is missing that could ultimately drive in or out business enterprises from the area is the market availability and ways of expansion. There is also very little information that is there about business policies and regulations. In as much as it is important to know the initiatives to bring in businesses and the

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