Direct marketing Essay Samples and Topic Ideas

Direct Marketing It has the advantage of being able to track responses from potential customers through campaigns and later using the data to scale up and invest in a bigger and expensive campaign. Setting aside the merits of this method, it also faces disadvantages such as; consumers complaining of the random and high volume of spam from companies, there is also a collection of low-quality leads and also the failure of having a high number of repeating clients. Personal selling It has the advantage of conveying more information to the customers and hence having a larger impact compared to other methods. Also, it has disadvantages, as the resources used, are enormous and hence makes the whole process...