Customer relationship management Essay Examples

Social Savvy

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customer relationship management (CRM). The main reason is that most of the consumers spend a lot of time on Facebook and other social sites. Thus, as a CEO, I will quickly connect with them online at any moment when they are actively using their preferred social site. The use of social sites will enable the company to create better relationships with the consumers. Additionally, it is a cost and time efficient way of getting customer feedback (Ayanso and Lertwachara 53). Social media clauses are now more common in employee handbooks and prevent an array of misbehavior that can tarnish a businesses' reputation, but we continue to see employees that cause great damage to businesses nonetheless.  How...