Case Study

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I have read and understood the academic honesty policy as outlined in the syllabus and the student handbook. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of this act/s, which could include, but are not limited to a ZERO for this assignment and a failing grade for the course. Name Professor Course Date Case Study Mylan is an international pharmaceutical corporation that deals with license, manufacture, development, market, and dissemination of generic and specialty pharmaceutical products. The firm was founded in the early 1960s in West Virginia though it's headquarters are currently in Hatfield, UK. Being a large company that deals with pharmaceuticals Mylan is faced with quite a bunch of challenges when it comes to marketing to healthcare providers and patients. For instance, when it comes to servicing direct customers the firm has to comply with the increasingly complicated marketing channels throughout consumers life cycle. On the other hand, when dealing with providers, Mylan has to adhere to the bureaucratic rules from the HIPAA. Question1 The unique feature that makes Mylan stand out is its commitment and focus towards making quality medicine accessible to whoever needs them. The company has a vast portfolio of over seven thousand pharmaceutical products available to all sorts of customers be they purchasing on retail or wholesale. The firm serves more than 165 nations. There is a culture of developing new products

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