Case Study on

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Case Study on Netflix Name of Student Name of Institution Case Study on Netflix Table of Contents Abstract……………………………………………………………………….3 Executive Summary…………………………………………………………..4 Situation/Problem Analysis…………………………………………………...8 Creative Strategy………………………………………………………………10 Media Strategy…………………………………………………………………12 The Results…………………………………………………………………….13 Comments …………………………………………………………………….16 References…………………………………………………………………….17 Case Study on Netflix Abstract Developed by Michael Treacy and Fred Wiersema, Netflix has proved its autonomy in the entertainment industry. It has reigned ever since 1997 and continues to depict its influence by competing with different movie companies. In exploring its advertising campaigns, there is information about Netflix and its partnership with organizations in the same business. Readers will understand the competitive relationship between Netflix and various companies. A discussion about Blockbuster and its significance in the Netflix case will augur enlightenment on the importance of strategies and policies. By developing its own content, Netflix surpassed Blockbuster due to the organization’s unfeasible approaches. The paper will also address the challenges faced by Netflix in establishing itself as a suitable company for the provision of movie

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