Caroline Birds College Is a Waste of Essay Examples



waste, but I can never find out which half.” I think that John Wanamaker was right at that time but in the current situation, the statement is not applicable. In the early days, most individuals and firms lacked efficient ways to promote their products. In today’s world, the development of technology and the introduction of the digital marketing create high efficiency in the marketing industry (Veloso, 18). In the 19th century, it was difficult to measure the effectiveness of advertising. Today most entrepreneurs can measure the effectiveness correctly by evaluating both the long-term and the short-term results. For instance, advertising affects the product by influencing the consumer perception...